One month in – How is your local SEO?
We're basically one month into the year (well, give or take a few days). At the beginning of the year you probably made New Year Resolutions and now here we are, a month later… have you been following them? The truth is, I don't care that much if you haven't been following your "watch what you eat" resolution or your "quit smoking" resolution, but what about your business marketing? If you own a small business and you've been trying to market it with local search engine optimization, how have you been doing? I hope you've been busy with it, but there's a ...
3 Myths of Local Search Engine Marketing
Local Search Engine Marketing (or "local SEM") is a huge and growing opportunity. And even though it is in its infancy, there are still some things that are misunderstood about it. Here are some of those myths… and what the real deal is: Local search engine marketing myth #1: Locals don't search online. Wow, this is a big one. Locals do search online for things that they will later go and buy at the store. Therefore, you need to make sure that you are meeting their online search needs. This trend is going to rise alongside the mobile web because people ...
Using Twitter for local marketing
Local businesses need to use every tool available to them to effectively target their local market. If you're a local business owner, you might be surprised to discover that the massively popular microblogging site Twitter can be used for local marketing even though it attracts a global audience. I was recently interviewed by Aaron Hoos, a business writer and strategist who also runs a regular Twitter-based networking group called BusinessLunchClub. We spoke about Twitter as a useful tool for local business marketing. Here is a copy of the transcript of the Twitter-based interview. The tweets are color coded for your convenience. @AaronHoos: It's ...
Squidoo as a local search engine marketing tool
Small businesses that want to search well for local keywords will do well to consider a local SEM strategy that includes Squidoo. Squidoo.com is a site that provides a platform for user-generated content. It was created by the hugely popular marketing guru Seth Godin and it is one of the top 500 most visited sites in the world. Here's how it works: Users sign up for free and then create a "lens", which is basically a website that users can then add different kinds of content to. A lens is something in between a website (which might be thought of as static ...
What’s up for 2010? Local Search Engine Marketing trends for this year.
Eminent local SEM blogger Andrew Shotland of LocalSEOGuide.com created a set of predictions for 2010. I consider them to be "must-reads" for all local SEO and SEM people out there, as well as businesses who are thinking about marketing locally online. You can read the article here but I will summarize it for you: Open Source Yellow Pages. In his article, he talks about how Twitter has the potential to become the clearinghouse for local Yellow Pages information, replacing current options. Google will continue to grow. Google is going local and Andrew believes that they will increase their emphasis on local businesses this ...
Internet Marketing Basics
Squidoo as a local search engine marketing toolSmall businesses that want to search well for local keywords will do well to consider...
What’s up for 2010? Local Search Engine Marketing trends for this year.Eminent local SEM blogger Andrew Shotland of LocalSEOGuide.com created a set of predictions...
Planning your 2010 Search Engine MarketingThe New Year is almost upon us and that means new opportunities to market. If you’re...
Read More Posts From This CategorySearch Engine Optimization
One month in – How is your local SEO?We’re basically one month into the year (well, give or take a few days). At...
Squidoo as a local search engine marketing toolSmall businesses that want to search well for local keywords will do well to consider...
What’s up for 2010? Local Search Engine Marketing trends for this year.Eminent local SEM blogger Andrew Shotland of LocalSEOGuide.com created a set of predictions...
Read More Posts From This CategorySearch Engine Marketing
3 Myths of Local Search Engine MarketingLocal Search Engine Marketing (or “local SEM”) is a huge and growing opportunity. And even though it is in its infancy, there are still some things that are misunderstood about it. Here are some of those myths… and what the real deal is: Local search engine marketing myth #1: Locals don’t search online. Wow, this is a big one. Locals... [Read more of this review]
Using Twitter for local marketingLocal businesses need to use every tool available to them to effectively target their local market. If you’re a local business owner, you might be surprised to discover that the massively popular microblogging site Twitter can be used for local marketing even though it attracts a global audience. I was recently interviewed by Aaron Hoos, a business... [Read more of this review]
Squidoo as a local search engine marketing toolSmall businesses that want to search well for local keywords will do well to consider a local SEM strategy that includes Squidoo. Squidoo.com is a site that provides a platform for user-generated content. It was created by the hugely popular marketing guru Seth Godin and it is one of the top 500 most visited sites in the world. Here’s how it works:... [Read more of this review]
What’s up for 2010? Local Search Engine Marketing trends for this year.Eminent local SEM blogger Andrew Shotland of LocalSEOGuide.com created a set of predictions for 2010. I consider them to be “must-reads” for all local SEO and SEM people out there, as well as businesses who are thinking about marketing locally online. You can read the article here but I will summarize it for you: Open Source Yellow Pages.... [Read more of this review]
Planning your 2010 Search Engine MarketingThe New Year is almost upon us and that means new opportunities to market. If you’re in business and serving a local clientele, you’ll want to be targeting local keyword searches (which are made up of a keyword plus a local modifier, like “Denver pants store”). So, what should your local search engine marketing plan look like? Local... [Read more of this review]
Local Search Engine Optimization: A Benefit at ChristmasDid you do your Christmas shopping on Amazon? Or Ebay? Maybe for some of it, but not for all of it. It’s likely that, at some point, you went to your LOCAL store to do some of that shopping. While the web provides us with super convenient access to a global marketplace, we still need LOCAL shops as a place to pick up products. The internet has... [Read more of this review]
Google Street View: Should You Promote Yours?You’ve probably heard about Google Street View: It’s a 360 degree street level view of streets in your neighborhood. It’s interactive in that you can “walk” up and down the streets to see businesses and houses in the area. I never paid much attention to Google Street View until recently when I went out for lunch with a... [Read more of this review]
Who is searching for you?In search engine marketing plans, one of the most effective techniques toward become proficient and successful in online marketing is the use of fictional biographies to describe your target market. For a local search engine marketing effort, this is just as important. A fictional biography is a synthesized description of a typical or ideal target audience... [Read more of this review]
Read More Posts From This Category